Matchbox Shots is the boutique that punches massively above its weight by riding the Maddock Horror Comedy Universe's commercial floor. As co-producer on Stree (₹180 Cr WW), Bhediya (₹85 Cr WW), Munjya (₹130 Cr WW), and Stree 2 (₹875 Cr WW, 2024), Matchbox has been the silent partner on the only successful cinematic universe in Hindi cinema. The co-production model: Maddock holds creative + brand; Matchbox holds financing + distribution stakes. Routray's Mumbai-based team operates lean — under 15 people running co-production credits on the most consistent hit-making slate in the language. Future MHCU entries (Thama, Naagin, Stree 3) keep Matchbox in the franchise.